Introduction:
CIAO! is a pasta-to-go brand concept I created for the Instagram Weekly Brief Challenge, with the goal of developing a bold, expressive restaurant identity. Inspired by the rawness and honesty of Italians cooking at home, this concept embraces the joyful chaos of flavor-first food.
The logo design is built from the very elements of a great pasta dish: the shape of a basil leaf, a meatball, curled noodles, and the bowl that brings it all together. By reducing these to their most iconic forms, I created a custom mark that becomes the letter C in CIAO!—playful, abstract, and delicious by design.
This is what I created in just three days.
Mission:
Deliverables included logo design, packaging, social assets, and a loyalty card system—all created with a consistent, expressive language that reinforces brand recognition and fast-casual utility
Brand Voice:
Unfiltered. Modern. Bold. Youthful.
CIAO! speaks in the same tone it’s designed—fast, expressive, and full of flavor. The visuals are intentionally imperfect: thick lines, abstract forms, and high-contrast shapes that move with energy. It leans into a confident, youthful personality that doesn’t overthink, just acts. Whether it's packaging, signage, or social assets, the identity feels handcrafted and unapologetic—built for scrolls, shares, and standing out.
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